Privacy
How we handle your personal data
This notice explains what we collect when you contact us, register interest in a watch, or ask us to value one — why we collect it, how long we keep it, and what you can ask us to do with it. It is written to be read, not to be waded through.
Last updated 21 August 2026
Who we are
KP's Watches Ltd is the data controller for the information described here. We are registered in England & Wales, company number 13561069.
For anything about your data — including any of the requests below — email info@kpswatches.co.uk.
What we collect and why
We only collect what you type into a form. We do not buy contact lists, and we do not track you around the internet.
Contact form
- What
- Name, email address, phone number if given, preferred contact method, and your message.
- Why
- To answer your question and keep a record of the conversation.
- Lawful basis
- Consent, which you give by ticking the box on the form.
Watch enquiry
- What
- The same contact details, plus which watch you asked about.
- Why
- To answer questions about a specific timepiece and follow up if you ask us to.
- Lawful basis
- Consent.
Register interest in a sold watch
- What
- Your email address, the watch you were interested in, and the specification you are looking for.
- Why
- To contact you only if a similar watch becomes available. We do not use it for anything else.
- Lawful basis
- Consent, which you can withdraw at any time using the unsubscribe link in any email.
Sell a watch / valuation
- What
- Name, email, phone, postcode, details of the watch including the last four digits of its serial number, photographs you upload, and your ownership confirmation.
- Why
- To assess the watch, give you a valuation, and progress a purchase if you decide to sell.
- Lawful basis
- Consent for the valuation itself; where a sale proceeds, performance of a contract and our legal obligation to keep transaction records.
Anti-spam check
- What
- A one-way scrambled code made from your IP address and email address. We do not store the IP address itself.
- Why
- To spot duplicate and automated submissions.
- Lawful basis
- Our legitimate interest in keeping the forms usable.
Marketing emails
We only send marketing email to people who have asked for it — either by registering interest in a watch, or by ticking the optional box on the valuation form. We never add anyone to a list because they simply enquired.
Every marketing email carries an unsubscribe link, and acting on it stops those emails immediately. You will still receive direct replies to enquiries you send us, and messages about a sale already under way.
How long we keep it
We do not keep personal data indefinitely. These periods run from the last activity on a record, so an ongoing conversation is never deleted mid-flow. Deletion is automatic.
| Record | Kept for | Detail |
|---|---|---|
| Enquiries that have been closed | 12 months | Contact messages, watch enquiries and registered interest, once marked closed. Kept for a year so we can pick up a returning conversation. |
| Enquiries with no activity | 24 months | Any enquiry left open but untouched, including registered interest in a sold watch, is removed after two years. |
| Valuation requests that did not proceed | 12 months | Where a valuation was declined or not taken forward, the request and its photographs are deleted after a year. |
| Valuation requests with no activity | 24 months | A valuation request left open but untouched, and its photographs, is removed after two years. |
| Completed purchases | 6 years | Where we bought a watch from you, the transaction record is kept to meet HMRC record-keeping requirements and to support the watch's provenance. |
How we protect it
Data is encrypted in transit. The admin area is restricted to a single authenticated account, uploaded photographs are served from access-controlled storage, and credentials for connected services are encrypted at rest. IP addresses used for spam checks are scrambled one-way and never stored in readable form.
Your rights
You have the following rights over your personal data. Exercising any of them is free, and we will respond within one month.
- Access
- Ask for a copy of the personal data we hold about you.
- Correction
- Ask us to fix anything inaccurate or incomplete.
- Erasure
- Ask us to delete your data where we have no continuing reason to keep it.
- Objection
- Object to how we are using your data, including for direct marketing.
- Restriction
- Ask us to pause using your data while a concern is looked into.
- Portability
- Ask for the data you gave us in a machine-readable format.
- Withdraw consent
- Where we rely on consent, withdraw it at any time — this does not undo anything done beforehand.
To make a request, email info@kpswatches.co.uk. We may ask you to confirm your identity before we act, so that we do not disclose your data to someone else.
If you are unhappy with how we have handled your data
Tell us first and we will try to put it right. Email info@kpswatches.co.uk with the word Complaint in the subject line, along with what happened and what you would like us to do.
We will acknowledge your complaint within 30 days, look into it, and tell you the outcome without undue delay.
You also have the right to complain to the Information Commissioner's Office at any time, whether or not you have raised it with us. You can reach the ICO at ico.org.uk/make-a-complaint or on 0303 123 1113.
Changes to this notice
If we change how we handle personal data we will update this page and change the date at the top. Where a change is significant we will tell people it affects directly.
Any questions about your data?
Ask us anything about what we hold, why we hold it, or how to have it removed. A real person reads every message.